Trisha Verma wrote the following post recapping the Twitter mishap that took place on Chrysler’s account yesterday. She was one of the few to catch the tweet that morning and it’s skyrocketed from there. Verma shares her experience during the events taking place yesterday and provides some great insight into the situation. This mishap is definitely a case study to follow.

At the end, that’s really the bottom line.  You can say in your bio’s that “these tweets are my own opinions”, but it doesn’t really matter.  You are a representative of every single thing you work on regardless of the persona you use to share your thoughts.  You might not like it, you might not agree with it, but that’s just the way it is.

Blog post by: @TVerma29

***UPDATE*** Chrysler has announce that it will not be renewing New Media Strategies contract for 2011 because of this incident.  In an official statement, Chrysler’s Ed Garsten explained how seriously they were taking the errant tweet, stating “So why were we so sensitive? That commercial featuring the Chrysler 200, Eminem and the City of Detroit wasn’t just an act of salesmanship. This company is committed to promoting Detroit and its hard-work … Read More

via Life Out Loud